About Infinite.agency
With over 25 years of retail eCommerce experience, we're London's trusted Shopify experts helping brands navigate the AI-driven commerce landscape.
Our Story
Founded in the heart of London, Infinite.agency emerged from a simple observation: the eCommerce landscape was evolving at an unprecedented pace. With over 25 years of combined experience in retail eCommerce, our founders recognised that brands needed more than just a Shopify store—they needed a partner who understood both the technical complexities and the strategic imperatives of modern commerce.
Since our inception, we've been at the forefront of eCommerce innovation. From the early days of custom Liquid development to the current era of AI-powered search engines and headless commerce, we've continuously evolved our expertise to serve our clients' needs. Our London-based team has helped over 100 brands launch, optimise, and scale their online stores across the UK and globally.
What sets us apart is our deep commitment to understanding each client's unique business model. We don't believe in one-size-fits-all solutions. Instead, we craft bespoke strategies that align with your brand identity, target audience, and growth objectives. Whether you're a D2C startup or an established retail giant, we bring the same level of dedication and strategic thinking to every project.
Our Mission & Values
Everything we do is guided by our commitment to excellence, innovation, and client success.
Our Mission
To empower ambitious brands with exceptional Shopify solutions that drive measurable growth. We believe in transparent communication, technical excellence, and building long-term partnerships founded on trust and mutual success. Our mission is to demystify eCommerce complexity and provide clear, actionable strategies that deliver real ROI.
Our Values
- Excellence: We pursue technical and strategic excellence in every project.
- Transparency: Honest communication and clear project milestones.
- Innovation: Embracing AI, headless, and cutting-edge technologies.
- Partnership: Your success is our success—measured by your growth.
Our Expertise
Deep technical knowledge combined with strategic business acumen.
Custom Development
Specialists in Liquid, Hydrogen, headless architecture, and complex custom functionality.
App Development
Building powerful, scalable Shopify apps that solve real merchant problems.
AI SEO Optimisation
Pioneering strategies for ChatGPT, Perplexity, and AI search engine discovery.
Performance
Core Web Vitals optimisation, speed improvements, and conversion rate optimisation.
Mobile-First
Responsive design optimised for mobile commerce and seamless cross-device experiences.
Security & Audits
Comprehensive security assessments, vibe-coded audits, and compliance verification.
Why Our London Location Matters
Being based in London positions us at the intersection of European and global commerce. Our team understands the nuances of both UK and international markets, from regulatory compliance to cultural preferences in user experience design. We're perfectly positioned to serve British brands expanding globally and international brands entering the UK market.
London's thriving tech ecosystem keeps us connected to the latest eCommerce innovations, while our proximity to major retail hubs enables us to stay attuned to industry trends. We regularly engage with the Shopify community, attend industry events, and contribute to the broader conversation about the future of commerce technology.
Our clients appreciate having a UK-based team they can meet with in person, understand their local market context, and provide support in their time zone. While we serve clients globally, our London roots inform everything from our design sensibilities to our strategic approach.
Let's Build Something Exceptional Together
Whether you're launching a new store or optimising an existing one, our London team is ready to help you achieve your goals.
Schedule a Consultation